Then VS Now T-Shirt
Then VS Now T-Shirt
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Product Description
Product Description
Celebrate the journey of transformation with our Then VS Now T-shirt, a stylish piece highlighting the evolution of Indian life. From vintage trams to sleek metros and classic TVs to today’s binge-worthy shows, this design captures the essence of cultural change. Made from 260 GSM French terry cotton fleece, it’s both comfortable and meaningful—a perfect reminder of how far we’ve come, blending roots with modern flair.
Concept
Concept
Explore the evolution of everyday life in India with our Then VS Now T-shirt. This design highlights striking contrasts between the past and present—think trams versus metros and vintage TVs streaming the latest shows. It's a stylish reminder of how far we've come, capturing the essence of cultural and technological transformation. Embrace the journey through time with this unique piece that celebrates your roots.
Key Elements
Key Elements
1. Contrasts past and present lifestyle elements.
2. Celebrate cultural and technological evolution.
3. Ideal for fans of Indian history with a modern flair.
4. Pure cotton fabric for breathability.
5. Relaxed, everyday fit.
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With Itaash, you’re draped not only in fabric but in stories, memories, and pride
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Heritage-Inspired Designs
Our pieces blend timeless traditions with modern aesthetics.
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Streetwear with a Purpose
More than just fashion, our clothing tells a story.
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Celebrating Indian Culture
Every collection highlights the spirit of India.
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Unapologetic Self-Expression
Designed for rebels, dreamers, and art lovers.

A Fusion of the Past & Present
In our world, tradition doesn’t stand still.
Our oversized tees, hoodies, and streetwear staples showcase ancient motifs reimagined with a bold, contemporary flair.
Inspired by India’s diversity, Itaash celebrates everything from festival colors to street scenes, making each piece a wearable tribute to the dynamic beauty of our heritage.
When you wear Itaash, you’re not just embracing a fashion statement—you’re joining a celebration of India’s spirit, where the past, present, and future harmonize in style.

A Legacy of Culture
Itaash is for the rebels, dreamers, and art lovers who see fashion as a way to express identity unapologetically.
Our tagline, "Heritage in every stitch," speaks to our commitment to infuse every piece with the heart of India.
With Itaash, you’re draped not only in fabric but in stories, memories, and pride.
Embrace the past with a fresh twist. Embrace the future with confidence.
Step into Itaash and wear the story of India.